Get a field guide to local insects and use it on hikes. It is amazing how a little knowledge and familiarity can dispel a large amount of fear and repulsion.
Let your friends know that these vegetarian honey bees are not out to get them. Rather, we depend on them for our standard of living.
Allow a little wildness to creep back into your yard and garden. Dandelions and clover may look like weeds to you but to bees they are dinner.
Plant a bee friendly garden. Use native wildflowers instead of hybrids. Avoid nursery plants grown with systemic pesticides - grow from seeds if you can.
Install the BeeSmart application on your phone to help you select the right plants.
Pesticides kill bugs. Bad bugs and good bugs. Bees are bugs. Got it? Good.
Leave some bare patches of soil for ground dwelling bees. 70% of native bees are ground dwelling. Even Mason bees require mud to seal their brood.
When sending greeting cards, include a package of bee friendly flower seeds
If you know the beekeeper, you know the honey is local, it is not contaminated or mixed with corn syrup, and it has not been heated or ultra-filtered. And it might even contain nectar from flowers in your yard.
Learn about the roles of bees that are not honey bees. There are about 4000 species of bee in North America alone and many of these pollinate crops better than honey bees do. They suffer from from many of the same diseases, poisons, and lack of forage that honey bees suffer from.